TJ Products

TJ Products is an expert on the high perfomance jetski. They make high end custom parts for freestyle and freeride.
Their business as been known through word of mouth but when the pandemic hit, there was no other way for them to show their expertise and provide prospects with details on their offering. They have contacted me in order to create a window website in order build awareness and trust. The website needed to fit an already existing visual branding but all the content needed to be drafted from scratch (slogan, storytelling, product details,..) as well as the architecture of the site.

Before proceeding, I have started with a benchmark of the industry and competitors to get a better sense of their codes and users expectations, After this, I have drafted a website architecture and content to be validated by the team. We proceeded with gathering all necessary info and put the plan in action.