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CV
Laurie Liaume | 28 | French | Based in Amsterdam
Marketing & Communication
February 2020 - Present
In charge of 5 brands in France, my mission is to highlight the expertise of each and every single one of the brands part of SThree and grow our business opportunities through Marketing & Communication actions.
Main activities are:
- Country digital marketing strategy
- Website optimization (including SEO and new arborescence)
- Social Media strategy and management
- Content creation
- Launch and monitor campaigns
- Design of visual materials for internal and external use
- Stakeholder communication
- Analyze and Reporting
Internal & External Brand Management
Oct 2017 - Feb 2020
In order to create harmonie as well as Employee Advocacy within Progressive Recruitment, my mission was to build a new branding and tagline that employees could identify and be proud to communicate about.
Working hand-in-hand with the Direction, we determined a new purpose and brand identity. I have drafted a whole new visual board and communication plan the all Benelux & France region was proud to engage with.
Some other responsibilities were about:
- Content creation
- Social Media Management
- Brand awareness strategy
- SEO optimization
- Lead generation
- Go to market plan
- Analyse and report metrics
Marketing & Communication Manager
Sept 2015 - July 2017
In order for Le Conservatoire du Maquillage to grow, I was hired to identify key differentiation assets to bring our positioning to another level but also to modernize the image and communication of the school.
This consisted additionally in :
- Creation of a new brand identity (visual, logo, color scheme, website)
- Launch and management of the social medias strategy
- New product offer
- Internal communication (50 students)
- PR
Side Projects
July 2019 - Present
Founder of Lumissoly - The memory box as precious as your story
Content Creator at RubyTherapy - Creative UX / UI and Illustrator
Master Marketing & Management in Luxury Industry
Main Topics and Business Cases on :
Brand Identity, Strategic and Operational Marketing (offline & online), Communication, Advertising, ...
September 2015 - July 2017
For further details about my professional history, contact me.