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CV

Laurie Liaume  |  28   |  French  |   Based in Amsterdam 

Marketing & Communication

February 2020 - Present

In charge of 5 brands in France, my mission is to highlight the expertise of each and every single one of the brands part of SThree and grow our business opportunities through Marketing & Communication actions.

Main activities are:

- Country digital marketing strategy
- Website optimization (including SEO and new arborescence)
- Social Media strategy and management
- Content creation 
- Launch and monitor campaigns
- Design of visual materials for internal and external use
- Stakeholder communication
- Analyze and Reporting 

Internal & External Brand Management

Oct 2017 - Feb 2020

In order to create harmonie as well as Employee Advocacy within Progressive Recruitment, my mission was to build a new branding and tagline that employees could identify and be proud to communicate about. 


Working hand-in-hand with the Direction, we determined a new purpose and brand identity. I have drafted a whole new visual board and communication plan the all Benelux & France region was proud to engage with. 

Some other responsibilities were about:
- Content creation
- Social Media Management
- Brand awareness strategy
- SEO optimization
- Lead generation
- Go to market plan
- Analyse and report metrics

Marketing & Communication Manager

Sept 2015 - July 2017

In order for Le Conservatoire du Maquillage to grow, I was hired to identify key differentiation assets to bring our positioning to another level but also to modernize the image and communication of the school. 


This consisted additionally in :

- Creation of a new brand identity (visual, logo, color scheme, website)

- Launch and management of the social medias strategy 
- New product offer
- Internal communication (50 students) 

- PR

Side Projects 

July 2019 - Present 

Founder of Lumissoly - The memory box as precious as your story

Content Creator at RubyTherapyCreative UX / UI and Illustrator  

TJ Products - Website Creation 

BlueAlu - Head of Digital Marketing 

Master Marketing & Management in Luxury Industry

Main Topics and Business Cases on :
Brand Identity, Strategic and Operational Marketing (offline & online), Communication, Advertising, ...

September  2015 - July 2017

For further details about my professional history, contact me.